Sendance

Privacy Policy

Privacy Policy

Last updated: April 2026

Sendance ("we", "us", or "our") operates the Sendance platform, accessible at sendance.app (the "Service"). This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using the Service, you agree to the collection and use of information as described in this policy.

1. Information We Collect

1.1 Account Information

When you register for an account, we collect:

  • Your name and email address
  • A hashed password (we never store plaintext passwords)
  • Optional profile details you choose to provide (e.g., profile photo, display name)
  • Billing information processed and stored by our payment processor (Stripe); we do not store full card numbers

1.2 Usage Data

We automatically collect information about how you interact with the Service, including:

  • Pages visited and features used
  • AI video generation requests submitted (prompts, style settings, duration)
  • Credit balance and transaction history
  • Timestamps, session length, and click patterns
  • Error logs and performance diagnostics

1.3 Device and Technical Data

When you access the Service, we may collect:

  • IP address and approximate geographic location (country/region level)
  • Browser type and version
  • Operating system and device type
  • Referring URLs and exit pages
  • Cookie identifiers and similar tracking technologies

1.4 Generated Content

Videos, images, and other media generated through the Service are stored on our infrastructure to enable you to access, download, and manage your outputs. We may also use anonymized or aggregated generation data to improve the Service's quality and performance.

1.5 Communications

If you contact us via email or our support system, we retain those communications to resolve your inquiry and improve our support process.

2. How We Use Your Information

We use the information we collect to:

  • Provide and operate the Service — authenticate your account, process generation requests, manage your subscription and credits, and deliver your outputs.
  • Improve the Service — analyze usage patterns to fix bugs, optimize performance, and develop new features.
  • Send transactional communications — account confirmations, password resets, billing receipts, and generation completion notifications.
  • Send product updates and marketing — news, feature announcements, and promotional offers. You may opt out of marketing emails at any time via the unsubscribe link in each message.
  • Ensure security and prevent fraud — detect abuse, enforce our Terms of Service, and protect the integrity of the platform.
  • Comply with legal obligations — respond to lawful requests from authorities and meet our regulatory requirements.

If you are located in the European Economic Area or United Kingdom, we process your personal data under the following legal bases:

  • Contract performance — processing necessary to provide the Service you signed up for.
  • Legitimate interests — improving the Service, preventing fraud, and securing the platform.
  • Consent — sending marketing communications (you may withdraw consent at any time).
  • Legal obligation — complying with applicable laws and regulations.

4. Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

  • Strictly necessary cookies — required for authentication, session management, and security. These cannot be disabled.
  • Analytics cookies — help us understand how users interact with the Service (e.g., page views, feature usage). You may opt out via your browser settings or our cookie banner.
  • Preference cookies — remember your settings and choices to personalize your experience.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Service.

5. Data Sharing and Disclosure

We do not sell your personal data. We share your information only in the following circumstances:

5.1 Service Providers

We engage trusted third-party vendors who process data on our behalf, including:

  • Cloudflare — network infrastructure, DDoS protection, content delivery, and DNS services. Data may transit Cloudflare's global network. Cloudflare's privacy practices are available at cloudflare.com/privacypolicy.
  • Brevo (formerly Sendinblue) — transactional email delivery (account notifications, password resets, receipts). Your email address is shared with Brevo solely to send emails you have requested or agreed to receive.
  • Stripe — payment processing. Stripe handles billing data under their own privacy policy and PCI-DSS compliance standards.
  • Cloud storage and compute providers — for storing generated content and running AI inference workloads.

All service providers are contractually obligated to use your data only to provide services to us and to maintain appropriate security measures.

We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Sendance, our users, or the public.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. We will notify you via email or a prominent notice on the Service before your data is transferred and becomes subject to a different privacy policy.

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide you the Service. Specifically:

  • Account data is retained until you delete your account, plus a short post-deletion window (up to 30 days) to allow for account recovery and dispute resolution.
  • Generated content is retained for as long as your account is active. You may delete individual outputs at any time from your dashboard.
  • Usage and diagnostic logs are retained for up to 12 months.
  • Billing records are retained for up to 7 years to comply with financial regulations.

After retention periods expire, data is securely deleted or anonymized.

7. Data Security

We implement industry-standard security measures to protect your information, including:

  • Encryption of data in transit (TLS 1.2+) and at rest (AES-256)
  • Access controls and role-based permissions for internal staff
  • Regular security reviews and vulnerability scanning
  • Cloudflare-based DDoS protection and Web Application Firewall

No method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access — request a copy of the personal data we hold about you.
  • Correction — request that we correct inaccurate or incomplete data.
  • Deletion — request that we delete your personal data (subject to legal retention obligations).
  • Portability — receive your data in a structured, machine-readable format.
  • Restriction — request that we restrict processing of your data in certain circumstances.
  • Objection — object to processing based on legitimate interests or for direct marketing.
  • Withdraw consent — where processing is based on consent, withdraw it at any time without affecting prior lawful processing.

To exercise any of these rights, please contact us at support@sendance.app. We will respond within 30 days (or the timeframe required by applicable law).

9. Children's Privacy

The Service is not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you become aware that a child has provided us with personal data, please contact us at support@sendance.app and we will take steps to delete such information.

10. International Data Transfers

Sendance operates globally. Your data may be transferred to and processed in countries other than your country of residence, including the United States, where data protection laws may differ from those in your jurisdiction. When transferring data from the EEA or UK, we rely on appropriate safeguards such as Standard Contractual Clauses.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the "Last updated" date at the top of this page and, where appropriate, by sending an email notification. Your continued use of the Service after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Email: support@sendance.app

We are committed to resolving any privacy concerns promptly and fairly.